Start with useful work
Pick the use case.
Then pick the model.
Prioritise opportunities by the value of the output, the quality of available context and the consequence of getting it wrong. Turn that into a practical roadmap with clear owners and acceptance criteria.
A campaign-review copilot.
Prepare a review using the approved brief and checked campaign data. Cite the source of each observation. Separate findings from hypotheses. Let the marketer decide the next move.
Explore reporting systems