Result first, tool second
We work out what needs to change before we talk about software. Sometimes the answer is a clearer process or better data rather than a build.
About Compound Lab
A lab that builds
marketing systems.
Marketing teams are full of good ideas and short on people to build them. We bring the engineering, you keep the judgement, and the idea gets made.
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Most marketing teams know exactly what they want to achieve. What slows them down is the workflow, the data and the tools underneath.
I'm Dylan Morrow. I have spent a decade in marketing, the last five years at Flight3, Steven Bartlett's Web3 marketing agency, where I led AI, social and marketing. I have been part of what it takes to grow and scale to award-winning marketing, and I know how much of that work happens underneath the ideas.
I started Compound Lab to build that part for you. We solve the immediate problem, make what already works go further and leave you with a stronger base to build on.
The Lab works across four areas: how the marketing work is designed, automation, helping teams use AI, and getting the data right. We always start with the result you want.
One good system often touches all four: the way the work flows, the repeat steps a machine can do, the context AI needs and the data behind the decision.
We build around
the people doing the work.
Marketing depends on taste, context, conviction and relationships. None of that should be buried under collecting numbers, comparing them, formatting them and passing them on. That is the part we build systems for.
Read how we build ↗What we believe.
People make the decisions
Systems prepare, check and pass things on. People decide strategy, claims, budgets and anything a customer will see.
Built to be used
A system only counts if your team can use it, trust it and change it. Training, written guidance and a named owner are part of every build.
Plan for things going wrong
Missing data, a tool that changes, a mistake from last time: these go into the design from the start. A good system knows when to stop and who to tell.
Honest about what is proven
An idea, a prototype and a live result are different things, and we label them that way. We agree what success looks like before we build and check it afterwards.
The Lab, in brief
The short version.
- What is Compound Lab?
- Compound Lab is a marketing lab founded and run by Dylan Morrow and operated by Pineapple Pixel Ltd. We design and build the systems behind your marketing: workflows, automation, AI and data. Our official website is compoundlab.ai.
- Who do we work with?
- Marketing teams of any size who want to fix something slow, do more of something that works or build something new. Your people keep the judgement and own the result.
- What can we help build?
- Marketing engineering, automation, AI enablement and data engineering. Typical builds include reporting, dashboards, research, campaign operations, content workflows and AI-assisted creative production.
- How does an engagement start?
- Tell us what you want to achieve and show us a recent example of the work. We agree the next step together, which might be a free marketing systems audit, a fixed-scope build or ongoing help. Scope, timing and fees are agreed before any work starts. Read how we work.